We have been witnessing an increasing emphasis on user satisfaction for quite some time now. Customer support has become the core of all business models over time. Today’s customers do not just represent the payer of bills; they rather play a very big and crucial role in your business. Developing a mobile application is usually not an easy process. With that, your prospective users may have various use cases and requirements.
Getting to know what exactly are the use cases and requirements for your end users can be a bit challenging. The best method for learning the things that your users want is to listen to them. Only your users can effectively let you know what can work better and what would not. If you do not pay heed to your users, you will end up making ignorant and unreliable guesses for what your users want or need.
Types of Mobile App Users
For understanding how rare and valuable feedbacks are, you require understanding the types of mobile app users. In general, there are two types of users:
1. The Vocal Users
The vocal users always tell you as to what they feel about your mobile app, irrespective of their experience being happy, satisfied, or angry. They will comment on their reviews and quickly share their feedbacks through every possible channel. In short, these mobile app users like being heard and would most expectantly take every step to make sure they are being heard.
2. The Non-Vocal Users
The non-vocal type of users is always more in number in comparison to the vocal ones. Such users represent the major portion of your user base. The non-vocal users hardly speak anything and often stay quiet no matter they hate or love the mobile app. They just continue using the app or uninstall it.
Keep Rooms for In-App Communication
As per research and surveys, each time a user exits or deletes your mobile application, it can be the final time he is using it. Do not guide your users who wish to give a review or raise a query for reaching an e-mail form, FAQ page, or another website. The ability for posting a review and receiving an answer must be as easy and simple for your users as the other functionalities in your mobile app.
Once it becomes tough for your users to speak out, especially the non-vocal users, you would end up losing them. You should have the scope for in-app communication. This means that your app should provide a space for your users for sharing comments, reviews, and suggestions. Also, make sure that your users get the answers to their concerns as soon as possible.
How to Ensure a Better Future for Your Mobile App?
A million mobile apps are available today, and there are thousands of them for a single purpose. Paying attention to the reviews of your app users can help in ranking your app higher than the others as you will get to know their needs better in comparison to your rivals.
Role of Mobile App Testing
To provide a better experience to your users, you need to perform robust and sound testing on your mobile apps. Mobile app testing helps the businesses to develop apps which are highly scalable as well as accessible across various platforms. It ensures better functionality, consistency, usability, and performance of your mobile app.
Major Parameters to Keep In Mind for Mobile App Testing
- Mobile Device Selection: Choose the most appropriate devices for the test based on user preferences and usage patterns.
- Cloud Testing: Deploying Cloud can help you in reaching the market quickly and reducing the test costs.
- Performance: Conducting performance testing is very critical to ensure the robust performance of your apps on real devices.
- Real Devices: Testing on real devices will help you know how your mobile app will function in real-time on the devices of real users.
- Manual or Automated App Testing: Both manual as well as automation testing, is very important for the success of your mobile app. Hence keep space for both. Do not try to automate everything.
To ensure the success of your mobile app you have to put your best efforts in. As the end users are the ultimate deciders, always develop and test your mobile apps from the perspective of your users. Apart from that always keep your ears open to feedbacks. Stay humble with the positive reviews and try to take the negative reviews seriously. Work on your app and improve the features that result in trouble for the end users. You can always outsource mobile app testing services to make sure that your app offers a consistent user experience.